Then, you have to highlight it through a brand that sells itself.īottom line: Don’t settle for “Cozy Cabin in the Woods” when your property is a unique A-frame, perfect for a romantic weekend getaway. You have to know what makes your property perfect for that family of five, a group of budget-conscious college students, a solo traveller needing disability-friendly accommodations, or a Bachelorette weekend. Being “habitable” is not an attractive quality for a family of five looking for a place to spend one of their few weeks off. You might be able to attract a few renters through location and price point alone, but most people are looking for more than just a roof over their heads. What were you drawn to? What properties mentioned what kind of occasion they’d be perfect for? And most importantly, what was the vibe of your trip, and how did a listing tell you all of the ways they would contribute to your overall experience? Think back to a time when you were looking for that perfect weekend getaway spot. 1: Use SEO and The Power of Words to Show Us, Not Tell Us And branding your Airbnb has never been more critical, but it’s also never been easier! Let’s dive into three ways you can elevate your Airbnb’s online presence through a bit of branding magic. In a sea of condos, cabins, beachfront bungalows, and even yurts, how can you make your property stand out? What stops your prospective renters in their tracks as they scroll through the countless options in your area? If that doesn’t show you the power of branding in itself, think about the fact that there are over 5.6 million Airbnb listings worldwide. Vacation homes are now simply Airbnbs, in the same way, that tissues are Kleenex and slow-cookers are Crockpots. So much so that as a property owner you might find yourself using Airbnb as not just a proper noun, but an actual noun. Airbnb may not have invented the vacation rental, but they did perfect it.
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